DaFirma
Identidade Visual
Case
DaFirma é uma empresa especializada no ramo de tabaco desfiado 100% natural. Através de suas especiarias, tem como objetivo e propósito elevar o patamar dos produtos e experiências de seus clientes para um lugar de destaque. Excelência e refinamento fazem parte de todo o processo, para que o consumidor sinta a essência proposta e que seu sabor seja realmente DaFirma.
![](https://cdn.myportfolio.com/12547646-56ae-411c-93f6-681c9d6e5713/2f6d3c5b-0e23-4e4b-9473-613d2572b044_rw_1920.png?h=e8de256e786b9676d2b70ef7a1d0554e)
![](https://cdn.myportfolio.com/12547646-56ae-411c-93f6-681c9d6e5713/69c0e3f3-0af2-4fa0-ae26-a743db748fee_rw_1920.png?h=107e20437643ae2a074ddb86ac852cf5)
![](https://cdn.myportfolio.com/12547646-56ae-411c-93f6-681c9d6e5713/ef1ae607-3be0-41e5-9640-a3c7f3564d01_rw_1200.png?h=a089b9e083962d1caa111e47716b826b)
![](https://cdn.myportfolio.com/12547646-56ae-411c-93f6-681c9d6e5713/9347ec84-8ba8-468d-be30-0e1a8da577d2_rw_1200.png?h=c29a9a6e5016f671cfa976e1c123508a)
![](https://cdn.myportfolio.com/12547646-56ae-411c-93f6-681c9d6e5713/52eb30bf-36e7-49eb-8594-03575f644542_rw_1200.png?h=80a36c78029123a8b7087785a716d592)
![](https://cdn.myportfolio.com/12547646-56ae-411c-93f6-681c9d6e5713/1a174824-4ffc-4709-b3be-dce901356995_rw_1200.png?h=ad13fe57b48e1b48fae4c973642111d4)
A perfeita natureza de ser livre
Solution
Para a construção da marca, nos baseamos em conceitos como o clássico, contemporâneo e jovial, que estão expressos nas intervenções tipográficas, referindo-se aos emblemas sagrados presentes em diversas arquiteturas da idade média. A sua construção traz um senso de autoridade e modernismo. Buscamos criar uma composição que fosse forte e original, fugindo dos estereótipos dos headshops e tabacarias, criando uma espécie de nação para a marca - já que seu objetivo é expandir para outros setores como roupas, acessórios e etc.
![](https://cdn.myportfolio.com/12547646-56ae-411c-93f6-681c9d6e5713/ce376a5f-dfc7-467f-9497-b3a6589f1f1a_rw_1920.png?h=2fe69b581a32610971f102e6d0fb748f)
![](https://cdn.myportfolio.com/12547646-56ae-411c-93f6-681c9d6e5713/85151ad5-ec4f-4d60-8144-8eabec4dd75c_rw_1920.png?h=563360d8eec4284e09324efdaaf20c3c)
![](https://cdn.myportfolio.com/12547646-56ae-411c-93f6-681c9d6e5713/54acc6cf-6979-4ad8-b186-3584d905fee1_rw_3840.png?h=b8b14687992d0a5215183b8534eccdd7)
![](https://cdn.myportfolio.com/12547646-56ae-411c-93f6-681c9d6e5713/c6d35e21-b76d-43b2-b8a9-5d8e942e3dd2_rw_1920.png?h=5472fcbb57a29f1e269920dece4aa3ad)
![](https://cdn.myportfolio.com/12547646-56ae-411c-93f6-681c9d6e5713/8e98cfa0-2ccc-4741-899f-4c78ffd9c89d_rw_1200.png?h=12ba8ed5129112bbf79e4cbcbe663d3f)
![](https://cdn.myportfolio.com/12547646-56ae-411c-93f6-681c9d6e5713/4d8cff17-329b-4d1a-a33b-444d982212e7_rw_1200.png?h=63d0d76e5cf7a27cfc3f1e7a1c2659e8)
![](https://cdn.myportfolio.com/12547646-56ae-411c-93f6-681c9d6e5713/d2bb7fb7-dba7-4581-ad60-4fb6c5a1d7fd_rw_1200.png?h=5bcb64e838c9a93a56f935f01036a075)
Embalagens
Solution
Por ser uma marca de Brasília com foco em ser autoridade no mercado de tabacos locais, a construção da embalagem principal teve como objetivo ilustrar o cerrado. A composição trás consigo grandes referências da Fauna, Pontos turísticos e muita ousadia. O calango foi escolhido pelos donos da marca como o personagem principal por ser uma grande referência dessa fauna.
![](https://cdn.myportfolio.com/12547646-56ae-411c-93f6-681c9d6e5713/622b204f-5c25-4c61-8e1e-1bbd4166bed7_rw_1920.png?h=5ce2553967bdfdd4f6874b750f9dc3f9)
![](https://cdn.myportfolio.com/12547646-56ae-411c-93f6-681c9d6e5713/f5f7da40-442b-4b56-b76c-7e18945d7970_rw_1920.png?h=8d3871fc21b95755aae94945d981bd2f)
![](https://cdn.myportfolio.com/12547646-56ae-411c-93f6-681c9d6e5713/fbe175d8-c21e-4fff-9f81-904b4dfdd66d_rw_1920.png?h=ea454d0a8fea1abebce740d82b000708)
![](https://cdn.myportfolio.com/12547646-56ae-411c-93f6-681c9d6e5713/271221d9-b37d-4a89-8873-cfc8931fbe56_rw_3840.png?h=793cf96e77600b72a96556ec780a8d2d)
![](https://cdn.myportfolio.com/12547646-56ae-411c-93f6-681c9d6e5713/031af3bc-4229-43cf-8a5e-c818e140fb79_rw_1920.png?h=f6537f361c715cb1002f9e1233d143ca)
![](https://cdn.myportfolio.com/12547646-56ae-411c-93f6-681c9d6e5713/dc9ab064-03dc-4cd6-b642-d53f7b18d1a6_rw_1920.png?h=50f80fccfd2615ef49196af434a36df6)
![](https://cdn.myportfolio.com/12547646-56ae-411c-93f6-681c9d6e5713/45174ab4-83c5-4bc7-8c5a-eaa32121dea6_rw_3840.png?h=f3cd99a6b2111f35ed9e8027a02f9711)
![](https://cdn.myportfolio.com/12547646-56ae-411c-93f6-681c9d6e5713/0d3b7247-1f79-4406-ac6f-8811640ed685_rw_1200.png?h=c2411152111bb266960599d5bb30d119)
![](https://cdn.myportfolio.com/12547646-56ae-411c-93f6-681c9d6e5713/dd3e490b-9163-48e2-9e5f-83ba7ecba40d_rw_1920.png?h=6de82c6ca315dde31e85a4a182a1ecf0)
![](https://cdn.myportfolio.com/12547646-56ae-411c-93f6-681c9d6e5713/45ea8713-35f7-49bf-8940-de2c6de81990_rw_1200.png?h=3062a1de7dc4f98ad4b2617286a12cf1)
![](https://cdn.myportfolio.com/12547646-56ae-411c-93f6-681c9d6e5713/dfa7dbb8-8a80-41c2-ad80-403c3470448f_rw_1920.png?h=107e08f7a2494d2a7d9e450be0562714)
![](https://cdn.myportfolio.com/12547646-56ae-411c-93f6-681c9d6e5713/b312f7d5-eafb-4603-85ee-0921cb1fd554_rw_1920.png?h=90d3bb625d26ba61496253bdf14dfe58)
Identidade Visual: Glícia Hellen e Michael Galli
Ilustrador: Vascun