Crédito Consignado BB
Key Visual · Peças de Campanha
Case
A Dotz nos chamou para participar da proposta de Crédito Consignado para o Banco do Brasil. A principal ideia da campanha foi explorar os sonhos dos clientes do banco e destacar as vantagens ao solicitar o empréstimo consignado BB. Realizamos estudos de mercado para compreender os motivos que levam as pessoas a buscar esse tipo de empréstimo, o que facilitou nosso contato e a criação de conexões mais significativas com os consumidores.
Cliente: Banco do Brasil
Ano: 2023
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Art Direct: Glícia Hellen
Creative Director: Ana Larissa
Copywriter: Lucas Cardoso